W hat would happen if a cosmetics brand turned to fashion ? In this project we examined how to create a new

commercial space using the identity of an existing brand from a different field. We have been asked to investing and analyze

the characteristics of the brand we chose, to distinguish between the main thing to treat and use them wisely to design a fashion store for the brand and as well Point of sale with the same language. The new store should clearly reflect the brand’s values and at the same time offer a new and rich option to the fashion and consumer world.

 

The cosmetic brand I chose is LILAH B. , From California. which Believe in a simple and healthy lifestyle that draws inspiration from nature. One of their slogan is “with less you are a truly more” and encouraging the modern woman to use only 3 products

for her daily routine. The brand has a strong identity which expressed by organic shapes, clean and clear color palette, natural materials taken from the earth and the sea.

 

I felt it was right to use a brand who was already well characterized as LILAH B. , Develop it and use the design language to

show how strong identity is maintained even when changing the products and the purpose of the brand  .

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